Lady Dye Yarns, LLC is an eco-friendly yarn business that creates vibrant and colorful hand-painted yarns and accessories that are inspired by street art and city living. Our unique designs and colorways draw inspiration from contemporary, urban culture and street art.
Street art is accessible, interactive, and brings a unique touch to the community. Often, it gives a voice to artists who do not or cannot express themselves within the confines of the typical corporate or gallery settings. Yarn bombing brings street art to a new level of accessibility. It speaks to all viewers, even those who might otherwise be averse to graffiti, while remaining edgy and relevant.
The fastest growing segment in the yarn market is the 18-34 urban knitter, but a disconnect exists between her and the product offered in local yarn shops which skews older, suburban, and safe. My target market is forced to navigate the online world, where they can’t touch, feel, or imagine the yarn prior to purchase (the top purchasing criteria). These knitters cite “creativity” as the number one reason they knit, but can’t readily or locally find a range of yarns to feed that desire. The local yarn shops struggle with building a large loyal base of repeat customers.
Lady Dye Yarns Solution:
My business model will make it easier for retail stores to meet the demands of their customers. Standard retail support already includes swatches, patterns, and demos. In addition to these, LDY will include an “on-line magazine” that highlights new designers, trends, patterns, and stories that speak to the young urban knitter. It is more than a catalog and pretty pictures. It provides store owners with insight and more tools to sell indie-dye yarns and develop a new customer base. And young urban knitters with a ready-made community to share patterns, yarns, and ideas.
- To be a leading manufacturer in one-of-a-kind yarns focusing on street art.
- To become a major source for urban inspired knitwear designs
- To engage street artists and yarn graffiti artists in the work we do and continue the conversation on street art.
Diane L. Ivey~Founder and Chief Executive Officer
Diane holds a Bachelor of Arts in Political Science and Mass Communication with a concentration in Print Journalism from Georgia College & State University. She also holds a Masters in Public Administration with a concentration in Non-Profit Management from Suffolk University. Diane spends time promoting her work at various art venues and teaches fiber arts classes at the Eliot School of Fine & Applied Arts, JP Knit & Stitch in Jamaica Plain, and elsewhere. She has spent several years promoting her yarn at craft events in the Boston area as well as teaching knitting at various venues. A knitter for the last 11 years, dyer, spinner and crocheter for seven years, Diane looks forward to expanding her business.
“I’m very proud of the quality and niche of my product, and I’m ready for the rest of the world to share my love of knitting with Lady Dye Yarns!”