We are extending our CYBER MONDAY thru Thursday Dec. 3rd at midnight. THIS IS YOUR LAST OPPORTUNITY IN 2015 TO GET 50% OFF!
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Are you ready for amazing news from Lady Dye! Here we go…
50% OFF SOCK YARN
1. We have launch our Podcast! Check out the FIRST EPISODE HERE!
After much thought, I believe it’s important for me to address the issue of diversity in the yarn industry and one way I will be doing that is through podcasting. That is correct we have launched our podcast titled “Lady Dye: The Yarn Vibe.”
2. Introducing our new TAGS which will be EXCLUSIVELY sold online at ladydyeyarns.com. We are offering our TAGS in worsted (45 yards) and fingering weight (50 yards)
FOR A LIMITED TIME ONLY, our TAG Bundles are on sale for 20% OFF! Our TAG Bundle includes 11 colorway TAGs in a set (495 yards or 550 yards). Click here for WORSTED and FINGERING to order.
3. Please join us in Brooklyn, NY for the Bust Holiday Craftacular at the Brooklyn Expo Center from December 19th and 20th from 11:00 AM to 7:00 PM. We are thrilled to showcase our yarns in NYC! For more information on the Bust Holiday Craftacular CLICK HERE.
By Diane Ivey
CEO of Lady Dye Yarns, LLC
Lady Dye: The Yarn Vibe
PODCAST EPISODE #1
A couple of months ago, I wrote a blog post regarding the lack of diversity in the yarn industry. I was inspired by Viola Davis’ Emmy winning award speech for which she discussed the lack of roles for women of color in the film industry.
Her words of inspiration allowed me to reflect on my own experience as a minority business owner in the yarn industry. When I wrote the blog post, I wanted to share my opinions and feelings on what was going on in the industry. Since then, I have received many compliments and words of encouragement from so many people regarding what I wrote. But the biggest question that many people had for me is, “What will you do next?”
After much thought, I believe it’s important for me to address the issue of diversity in the yarn industry and one way I will be doing that is through podcasting. That is correct we have launched our podcast titled “Lady Dye: The Yarn Vibe”
This podcast is not to “complain” or focus on the “negative” aspects of diversity in the yarn industry, but to have:
1. An honest discussion about the current representation of diversity in our industry
2. To highlight diverse populations of people from designers, dyers, bloggers, and knitters.
3. And finally, sharing the rich cultural history of textiles from around the world and the impact it has had in our present industry.
I am so honored to have as the first guest, McKenzie Mullen.
McKenzie Mullen has spent the last two years working and teaching at yarn/fabric stores and has recently migrated from Oakland, California to Boston, Massachusetts. Her passions are knitting and sewing garments to create a long-lasting handmade wardrobe. She identifies as fat-positive, latina, queer, and femme and is currently in grad school to decolonize archives.
We are clearing stock and getting ready to dye more yarn for inventory so we are doing another Flash SALE!
50% off SW Merino Fingering and SW Peruvian Worsted.
We have a Lady Dye Yarn Fall Flash Sale going on today until October 7th at midnight. Go to ladydyeyarns.com
Yarn Industry Should take notes from Viola Davis’s Speech
By Diane Ivey
This past Sunday, I was spending a relaxing evening knitting and drinking wine while preparing for my week. I haven’t watched television in a long time so I could focus on MY BUSINESS. Because of that, I missed the Emmy Awards but when I looked on social media all I could see were tweets and Facebook posts about the phenomenal actress Viola Davis and her acceptance speech for taking home the Outstanding Lead Actress in a drama series…and for being the first African-American woman to be acknowledged! We love you Viola Davis!
Davis began with a quote from Harriet Tubman. “In my mind, I see a line. And over that line I see green fields and lovely flowers and beautiful white women with their arms stretched out to me over that line but I can’t seem to get there no how. I can’t seem to get over that line.” Davis then said, “The only thing that separates women of color from everyone else is opportunity…You cannot win an Emmy for roles that are simply not there,” Davis said. (Watch Viola Davis’s full speech HERE.)
I was profoundly moved. Now, many people will agree and others will say that all women have had struggles in any industry and are still trying to fight their way through the glass ceiling. That may be true but put race on top of gender, and there is a whole other story to tell.
Look at the yarn industry. YES, I said it! The yarn industry has hundreds and thousands of yarn companies that make gorgeous yarn. I know this because 1).I am a yarn business owner, and 2) I have amazing yarn from other companies in my yarn stash. The yarn industry also has amazing knitwear designers, really cool magazines, and wonderful social networking websites. We love you Ravelry!
Do you get it? For most of you who knit and understand the knitting community, you wouldn’t be able to complete this list because there is an EXTREME lack of diversity in the yarn industry. And here is the usual response I get after bringing up that point: Well minorities do not knit….
As a knitter and African-American woman business owner in the yarn industry, I know many minorities that knit and I know some minority knitwear designers who I have met at shows – and I know there are more. Yet I have yet to find a yarn company or indie dyer in addition to myself who has attended a local or national show. In fact, between my attendance at the The National NeedleArts Association trade show in 2014 and the recent Stitches Conference, I was the only African-American business owner at these two shows. Why is this? I am sure there are other minority business owners out there. And I am not just talking about African-Americans. Yes, I am black but I know Latinos, Asians, and Africans who knit or crochet. Why are we not represented well in the knitting community?
As whole, I believe the yarn industry needs to do a better job at addressing the lack of diversity in our community especially among knitwear designers, speakers, and images in magazines, and by reaching out to minority-owned yarn stores and dyers. We live in a diverse society and social media has changed the way that we communicate and connect. Since knitting magazines started out way back in the early 20th century, white men and women of grace those pages of magazines during a time where race and racism was extremely prevalent. Yes, it has changed slightly over the years but the racial disparity of the past continues to reflect what we see in the present. There are systematic racial issues that the yarn industry needs to address.
I can go on Ravelry, Instagram or Facebook and see diverse groups of people who have similar interests and I follow them online. I should also be able to see a representation of people from all backgrounds at conferences as speakers, teachers, owners, and designers. They are out there but individuals at the top of the yarn industry need to make the effort to want to make these changes. Attitude does reflect leadership.
And just because you see people in the knitting community who look like you and who have the same interests, it does not mean that there isn’t room for improvement. I feel that the lack of diversity in the industry is also because those who see themselves represented turn a blind eye.
I said on a recent Facebook post that I see Ms. Tubman’s quote that Davis eloquently repeated. I see the line in the yarn industry as there are many white women represented in every aspect of the industry while minorities and men are left out. I ask myself “what am I trying to do in becoming a national brand?” Yes, it is a huge undertaking and I believe in my product. I believe it is unique and different. I am speaking to urban knitters and crafters. I am here to stay and crossing the race line will be hard and arduous but I am in it for the long haul. WHEN I CROSS THAT LINE, I WILL BRING WITH ME OTHER PEOPLE WHO REPRESENT THE COLORS OF THE RAINBOW!
Back in 2010, I took an amazing yarn dyeing workshop in Cambridge, MA and fell in love with hand-painted yarns! Back then, I was solely dyeing yarn for myself and I still remember the day I sat down with my local knitting group at Doyle’s Cafe in Jamaica Plain, MA, and started knitting with my own hand-dyed yarn. Then someone suggested I should start selling my hand-painted yarns.
It never crossed my mind before to sell hand-dyed yarn as I was working a full-time job in the non-profit sector. I took that advice and I thought it would be great to make a “little money on the side.” I became a member in a local artisan group and I participated in my first craft-show, SOWA, in the South End. I received great admiration of my yarn and from there, I decided to start my own fiber arts company. I left my full-time job in April of 2011 to focus my attention on finding part-time work in the arts community while spending the other time growing my business.
In 2013, I was one of the finalist selected in the Merrimack Valley Sandbox Accelerator program (now known as Entrepreneurship for All). I received a business mentor, I laid out a business model that would work for my company, and I received many resources and opportunities through EforAll. At the time, we were only in two stores and we were selling our yarn on consignment. I knew this was not good enough for Lady Dye Yarns to just be in two stores and I wanted more for my company. I did my first crowdfunding campaign with Indiegogo to attend our first trade show, The National NeedleArts Association (TNNA), and we raised enough money to go! We had huge success at TNNA! We went from being in two stores in 2014 to our present number of 30 stores nationally and we continue to grow thanks to all of you!
We are entering a new chapter in the company where we are ready to move into space, employ a Business Manager, increase raw material, expand our marketing and branding, and build our working capital. We need your help again to make this happen. We are raising $40,200 to expand the company.
We need your help again to make this happen. We are raising $40,200 to expand the company. Please take the time to go to our Indiegogo Campaign page and make a contribution and please pass this information along. Every penny counts.
Long time no see!
This week we’ve been out in Schaumburg Illinois (near Chicago), at Stitches Midwest! There’re over a hundred vendors here, and we’ve been having a great time making connections with vendors and buyers alike. Stephen West visited our booth today, which was very exciting! We really like how our booth is set up, and it’s been such a thrill to be in such an energetic environment with all these people who are just as excited about yarn as we are! Here are some photos for those of you watching from home
Before we got to setting up the booth, we drove over to Ikea (both Diane and Anthony’s first time inside of one!) and got some additional items we needed for set up
After that, it was off to the convention center to set up our booth! It was a lot of work, but it was worth it (despite what Amy and Anthony’s faces might imply). Here’s our booth at about half-way set up
We had some last-minute labeling to do, but we had a fun time at it!
Here’s another shot of our booth- this was on the first day that the floor opened up for sales
Look at all the people waiting to get in! The MC for the hall was a hoot, and everyone was really excited to get in
And here we are making sales at our booth
We’ve been having a great time so far at Stitches Midwest, and hope that the rest of the weekend goes just as well!
A big thank you to everyone who’ve helped us get to where we are today, and we look forward to the adventures that Lady Dye Yarns will go on in the future!
Happy Holidays Everyone!
This year has gone by so fast! I am sure you are all knitting amazing knitwear swag to give to family and friends this holiday season. We understand how you feel. I am currently working on a wonderful tunic dress which you can find here and I am working on a pair of toe-up socks.
We are working really hard at Lady Dye Yarns and we wanted to share with you two great opportunities from LDY this holiday season. More information is below.
We wanted to take this time to wish you all a wonderful holiday season and we have more news and updates to share with you this month! Until next time, keep knitting and stay warm!
We all love knitting cute sweaters and hats for ourselves to wear. But have you ever taken your knitting beyond the garment? For instance, accessories for our gadgets are on-trend right now- and super necessary! Smartphones and computers have become part of our every day lives- so why not knit something cool for them?
We love this awesome Iphone cozy by blogger KnittyButton. The stripes and bright colors would look great in a Lady Dye colorway, don’t you think? Check out the pattern here: http://knittybutton.com/2010/09/17/another-ipod-cozy/
If you want to try out a crochet project for your gadget, give this pretty striped Ipad cover by Lisa Pocklington a try. We love the vintage chevron look, so cool! Head over to the designer’s blog to see the pattern: http://lisapocklington.blogspot.fr/2012/09/designer-free-crochet-ipad-cover.html?m=1
We LOVE this fun, hilarious knit laptop cover by Brittany Coughlin. Although “cover” is the wrong word, this is a laptop SWEATER, literally! It has a turtleneck and everything! This is so great we need one!! http://www.allfreeknitting.com/Knit-Accessories/Knit-Laptop-Sweater-Pattern/ml/1/?utm_source=ppl-newsletter&utm_medium=email&utm_campaign=allfreeknitting20140303
Have you knit any cool cases for your gadgets?
Have you seen this cool fiber art project?
Two Amsterdam-based artists, Lenert Engleberts & Sander Plug use designer sweaters as their medium in this piece that is part sculpture, part performance. Taking sweaters from last season from designers such as Prada and Celine, the duo carefully unravels each garment.
Once completely unraveled, the remaining yarn is wound into a ball, and the garment label attached in plain view.
What does this piece say to you? Does it make you think of upcycling? Of the relationship between process and material? And what do you think it says about these designers?